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After partnering with SFuels nutrition in the 2021 season. Hayden took the lead role in launching their latest product PRIMED which is specifically formulated to prime mental & physical performance.

Role - product launch
Year - 2021

Partner - SFuels

From SFuels

When working on a campaign for releasing our latest product. We couldn't think of a better athlete than Hayden to launch PRIMED. Fast, dynamic and intensely focused on peak performance. 

"It's awesome to be partnered with SFuels as we continue growing together. PRIMED has become a key part of my prep for hard sessions and racing. Especially in the short, fast racing you need to stay focused constantly and PRIMED is perfect for this"

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